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Everyone needs good role models in order to be inspired, to learn new things and to develop. We search for individuals who have found their identity, are confident, can inspire and lead others, and who can also teach others how to be successful and how to influence others. We are tremendously proud to have successful and talented leaders from Swedish business and industrial life that are willing to collaborate with us. We work closely with several leaders on management level, who contribute to our training processes by exemplifying and sharing their strategies for success.
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Fredrik Söderberg is the CEO of Adara, a sister company of the Swedish pharmacy chain Apoteket. Adara supplies pharmacies in Sweden with merchandise. Fredrik has extensive experience in the retail industry, including the grocery chain ICA. His prior experience also includes a VP position for a restaurant wholesale supplier. Fredrik has succeeded in achieving financial goals while reaching 100% in all employee surveys. His motto is passion, simplicity and clarity, and he leads by consistently using simple and efficient tools, always with the client in focus. Fredrik participates in Ståhl + Partners’ training sessions for leaders, both in “Leaders of the Future” and “Swedish Executive Training Program”.
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Erik Strand has more than 30 years of experience as a leader in Swedish business and industrial life. He has held positions as VP of Marketing, VP of Sales, and CEO in companies such as Dagab/Axfood, Ticket, SAS and Poolia. After eleven consecutive unprofitable quarters, he managed to turn Poolia around in two years and turned 2006 into a record year by reaching 21% growth and triple its market value.
Erik also has extensive experience running his own businesses, and leadership and profitability have always been his areas of focus. Erik grew up abroad and is trained as a physical education instructor. Additionally he is an involved parent and is active in several youth organizations.
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